Launching Campaign
Campaign Concept:
Tiqmo was launched in 2023 as an innovative fintech application in the MENA region. With a primary objective of empowering users with control over their transactions and payment management with a simple touch, tiqmo aims to redefine the digital financial services industry by offering enhanced innovative digital experiences. As a digital lifestyle solution, tiqmo brings convenience, security, and boundless possibilities to the way people interact with their finances. TEN-X played a pivotal role in launching tiqmo’s first mega outdoor campaign in February 2024. The campaign utilised captivating displays on bridges, mupis, billboards, and Boulevard screens (Riyadh Season) by introducing tiqmo in the Kingdom attention.