Launching Campaign
Campaign Concept:
The National Real Estate Registration Services Company (RER) is a Saudi company wholly owned subsidiary of the Public Investment Fund (PIF). RER›s mandate is to exclusively handle real estate registration operations. RER aligns with PIF›s strategy by improving the efficiency, credibility, and transparency of real estate in the Kingdom, increasing investment attractiveness locally, regionally, and globally. TEN-X played a key role in launching a mega outdoor and social media brand awareness campaign for RER. The campaign communicated RER›s services, which concentrate on ownership registration to the people reflecting RER›s mission of creating an integrated registry to improve the real estate landscape, through benefits such as enhanced sector reliability, increased transaction transparency, and innovative technology-driven solutions.