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Battle of the Baddest

Campaign Concept:

As part of Riyadh Season 2023›s major events, Battle of the Baddest, TEN-X took charge of capturing this historic battle›s energy and anticipation by creating a documentary that showcased all related marketing activities that took place in multiple cities worldwide of Battle of Baddest. This transformed it from a local event to a spectacle that captivated audiences worldwide. The video highlighted the critical aspects of the battle, including what people looked forward to at that time, like how the Battle of Baddest began, in addition, key press conferences into the narrative, showcasing the fighters unwavering determination and the growing global buzz as well as it showcased the first live ads that utilized impactful visuals and activations to build suspense across continents, from the UK and Germany to the USA and Australia and more. This documentary effectively conveyed the significance of the Battle of the Baddest, creating international interest. Through TENX's creative approach, the message resonated with a global audience, capturing their attention.