Ival Glass Bottle

Ival Water is one of the leading bottled water suppliers in Saudi Arabia by Pure Beverages. It has been known in the market since its unveiling campaign years ago, and it has increased its revenue from sales to the population with its water bottles, but Ival didn’t stop here with normal plastic water bottles; instead, it launched glass bottles as well, still and sparkling. TEN-X led this campaign from the conceptualization to the execution of the glass bottle launch. The strategy involved a TVC that showcased the unique shape and quality of the new glass bottles in detailed shots, emphasizing the luxury associated with the product. The campaign's main objective was to communicate the superior quality of the glass bottles while maintaining the brand›s luxurious image. This was achieved by focusing on the finer details and unique characteristics of the glass bottles, creating a narrative of quality, elegance, and luxury