AJEX
- Category Branding
- Client Field Logistics
Vision:
AJEX stands for quality, affordability, and piece of mind.
Deliverables
- - Brand Guidelines
- - Look & feel of communication materials
- - Brand Strategy
AJEX is an established logistics, express
parcel, and freight forwarding company that
delivers convenience and technology at an
a!ordable cost for all express shipping. AJEX
has 18 shipping centers in KSA, mainly focused
on domestic and international shipping for
small to medium enterprises (SMEs) and
individuals. The bene"ts of AJEX include its
competitive pricing, door-to-door shipping,
fast service, and excellent user experience.
TEN-X demonstrated expertise, in developing
a brand strategy for AJEX ensuring that all
communication materials were designed and
presented in a cohesive manner that e#ectively
represented AJEX in the market.
Visual and typograpy hierarchy
For this idenity, we selected typeface Tajawal, Despite its geometric appearance, Tajawal is characterized by some humanistic attributes, reflecting the AJEX experience with a more warm and welcoming look and feel.
