Vision:

Combining cultural experiences & digital collectables

Deliverables

• - Brand Naming
• - Logo
• - Brand Guidelines
• - Collaterals

YOX, an innovative digital marketplace for collectibles and a hub for event ticketing, is set to revolutionize the entertainment landscape in Saudi Arabia and the MENA region. This unique platform enables users to explore new events and share memorable experiences and NFTs from their beloved artists and events.

TEN-X played a pivotal role in shaping YOX’s brand identity. The name YOX was conceived to resonate with the company’s mission of offering " Your Own Experience " by incorporating entertainment and NFT collectibles on a single platform . The name also carries cultural significance, drawing from the Arabic word (يكســب) (pronounced Yaksib), meaning gain. The clever play on words captures the dual purpose of the app, which is to provide a cultural experience and tangible progress through NFT collectibles.

TEN-X’s comprehensive branding process involved extensive research and strategizing. The result was creating a distinctive brand name and logo guidelines that capture YOX’s essence.