YOX
- Category Branding
- Client Field NFT Marketplace
Vision:
Combining cultural experiences & digital collectables
Deliverables
- - Brand Naming
- - Logo
- - Brand Guidelines
- - Collaterals
YOX, an innovative digital marketplace for
collectibles and a hub for event ticketing, is set
to revolutionize the entertainment landscape
in Saudi Arabia and the MENA region. This
unique platform enables users to explore new
events and share memorable experiences and
NFTs from their beloved artists and events.
TEN-X played a pivotal role in shaping YOX’s
brand identity. The name YOX was conceived to
resonate with the company’s mission of offering
" Your Own Experience " by incorporating
entertainment and NFT collectibles on a single
platform . The name also carries cultural
significance, drawing from the Arabic word
(يكســب) (pronounced Yaksib), meaning gain.
The clever play on words captures the dual
purpose of the app, which is to provide a cultural
experience and tangible progress through NFT
collectibles.
TEN-X’s comprehensive branding process
involved extensive research and strategizing.
The result was creating a distinctive brand
name and logo guidelines that capture YOX’s
essence.
Visual and typograpy hierarchy
For this idenity, we selected the sans serif typeface Centrale Sans. Despite its geometric appearance, Centrale Sans is characterized by some humanistic attributes, reflecting YOX's experience with a more warm and welcoming look and feel.