IVAL Founding Day
Campaign Concept:
As Founding Day became a part of the Saudi National celebration every year, specifically on the 22nd February, which is a Day that also became a public holiday in Saudi Arabia, it is celebrated annually to commemorate the enthronement of Muhammad bin Saud as the emir of the oasis town of Diriyah in 1727 following the death of his father, Saud Al-Muqrin, the eponymous ancestor of the Al-Saud family. The TVC depicted the journey from past methods of water collection to the present day, where technology has simplified the process, while being an emotional tribute to the past and also a showcase of the present. It highlighted Ival's technological advancements in water supply, demonstrating how far we have come. TEN-X successfully delivered this TVC, creating not just a commercial, but an educational and emotional narrative that resonated with the people; this initiative reaffirmed Ival's commitment to progress while honoring the historical journey of the nation and its people.